I had an epiphany to make the world a better place by blending what I care about (everything and everyone) with what I’m good at – Advertising. I envisioned an agency that didn’t rely on marketing jargon and offered honest work at honest fees, where “Truth in Advertising” doesn’t have to be an oxymoron.

After 15 years of strategic and day-to-day operations at top-notch agencies like Rubin Postaer, Grey, Tribal DDB, M&C Saatchi, I decided to start my own creative agency. I wanted to work with the best, smartest, most creative and innovative Art Directors, Flash Designers, Producers and Writers; those seasoned pros that are just as passionate as I am about every step of the process. From concept ideas to the tangible results, they get it.

An honest agency that delivers. Now that’s a fresh idea.